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Lonnie Starr

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Billboard Panel - 1961

Billboard, Feb 27, 1961

PROGRAMMING PANEL

THE QUESTION:

As a late-night Deejay, what are the outstanding programming requisites for a late-night disc jockey?

LONNE STARR

WINS

The all-night WINS man has to deliver a program that stays within the framework of the same sound the station delivers throughout the day--with a few modifications to satisfy night-time listeners who tend to have more extreme feelings toward everything they hear. Music a daytime listener would like, a nighttime listener is ecstatic over, and conversely when a night owl doesn't like something--beware--he's ready to come up and wrap the microphone around you.