Billboard Panel - 1961
Billboard, Feb 27, 1961
PROGRAMMING PANEL
THE QUESTION:
As a late-night Deejay, what are the outstanding programming requisites for a late-night disc jockey?
THE ANSWER:
JACK LAZARE ~ WNEW, New York
Because of the general length of air time and late hour on the air of most deejays, necessary prerequisites should include: 1. A broader musical background and taste than our daytime counterparts, since more diversification in programming is possible and often necessary. 2. Programming ability to conscientiously build and sustain a mood, whether swinging or romantic. 3. Don’t put your audience to sleep. 4. Shut up and play the music. |